Hi there!
I’m Selda, mum of 2 young children, with a passion for all things productivity, collaborative design thinking and AI. I love solving problems and trying out new ideas.
I’ve spent the last 20 years in management consulting working with some of the world’s biggest companies, seeing what works and what doesn’t work when it comes to business, leadership, strategy, transformation and change.
When I’m not consulting, or mum-ing, I’m also running a business, and pursuing my interest in writing. It’s this constant juggle for my time that has led me on a life long adventure to find the best and most efficient ways to live and play.
Every week, I aim to disperse all the knowledge that I’ve gained over the years through articles and other forms of content, in the hope that even just one person out there will find what I have to say useful and helpful.
I’ve created two online courses which you might find useful:
SUPERCHARGE your productivity in 7 days - Stop feeling overwhelmed, start feeling in flow and have total control over your week - Take this course if you want to take the stress out of your week and juggle all of your jobs without working yourself to death
7 Proven strategies for a better work life balance - Put yourself first for once and design the work life balance that’s optimal for you - Take this course if you want easy to implement practical ways to change the way your brain processes information so that you can live the kind of lifestyle that you want
Why subscribe?
Free subscribers get access to all weekly free posts.
What you get as a paid subscriber:
If you’d like to support me directly, consider upgrading to a paid subscription (£5 per month or £50 per year with a discount). You’ll get:
Access to me: A subscription gives you direct access to my 20+ years of expertise, which is incredible value. I’m genuinely happy when my students find hours in the day that they never knew they had.
Templates and resources: weekly planner workbooks and process templates to make analysing your working style quick and easy.
Proven strategies: Learn my strategies to succeed, tailored for those who have multiple jobs on the go; those looking to make time for new skills; and those generally juggling many things at once.
Practical working sessions: Monthly live call working session on a specific topic, with me or an expert from my network
Interactive learning: Engage with me through DMs, comments and monthly live sessions.
Online training: Free access to both of my online courses
Many corporate readers go for the VIP option (£125 per year) which includes a 90 minute private workshop to analyse their working style and set up. This can be expensed out of their workplace’s learning and development budget.
Here’s the Who, What, When, Where, and Why.
Who: Selda Seyfi, Maximize Your Minutes CEO, trying to juggle life with 2 young children, work, run a business, run a household, be a good mum/wife/cleaner/chef/clown and pursue interests in writing, whilst also sharing 20 years of consulting nuggets gleaned through working with some really big companies.
What: A weekly missive that will not just inform you of the many facets of productive thinking and challenge your time management skills, but also provide you with worked examples from my colourful (!) life, and yet more ‘tips’ so that you can learn from my mistakes.
When: Weekly (usually on a Monday), with a once a month ‘musings’ email.
Where: Your inbox, of course.
Why: Having just come out of maternity leave for the second time, MyM will also act as a pressure valve to keep me sane when juggling all of the above. You will probably hear more about my wildly exotic mum life, my exploratory adventures with AI, my fascination with all things holistic health, as well as favourite podcasts, books and devices.
Leave me anonymous feedback.
